"YOU KNOW HIS NAME"

In the beginning there were four…

The Bourne Identity
The Bourne Supremacy
The Bourne Ultimatum
The Bourne Legacy…

It was no co-incidence we chose the timing we did to re-launch BJMA – KRAV MAGA, the same weekend was also the Australian Global release of the exciting movie (# 5 in the franchised series) titled

JASON BOURNE – “You know his name”

This SERIES OF BOURNE MOVIES have been the driving force behind the success ofthe global popularity & expansion of KRAV MAGA the Israel military martial art. In this adventure titled ‘YOU KNOW HIS NAME’ thelead character portrayal played by Matt Damon was inspired by the real life character from the film ‘SNOWDEN’ released during September 2016.

Damon revealed; “Without giving too much of it away, it’s Bourne through an austerity-riddled Europe and in a post-Snowden world. It seems like enough has changed, you know?” There are all these kinds of arguments about spying and civil liberties and the nature of democracy.” These comments by Damon were made prior to the more recent situation having England breaking away from the catastrophic European UN - NWO, onlyadding to the Snowden mystique.

*(During September I would appreciate all of my Homo evolutis martial arts students and their Minders catch the ‘SNOWDEN’ movie and make their own case study of this character, Edward Snowden. I will state here positively, that being born shortly BEFORE 1990 he is one of my respected BJMA evolutis’ ADVISORS, watch the film in September and then you can let me know what you guys think).

Recently Matt Damon has been delving into some tuition with Filipino Eskrima which we have also been teaching at BJMA for twenty years.

Our top KRAV MAGA Kali Instructor, Mark Toussaint took a fabulous stick-fighting session following on after an aggressive two hours of Billy Manne KRAV MAGA street awareness.

With a bit of luck maybe the next BOURNE MOVIE will feature some lethal applications of BJMA - TARA MILIATA principles as they were presented by Joe Defrancesco during the Sunday morning session.

Thanks to you guys we had Australia wide representatives from every state & territory of our large continent come to Melbourne for an unforgettable experience of self-defense training delivered by the best instruction the BJMA – KRAV MAGA has to offer.

Now, regarding my comment of “no co-incidence” - for fifty years I have always maintained a very simple three part strategy to marketing BJMA – Bob Jones Martial Arts…

(i)  COMMUNICATION

(ii)  PARTICIPATION

(iii)  ANTICIPATION

This BJMA strategy when used in sequence is “ten times more powerful than prime-time television” - if it supports a national media phenomenon it can become “twenty to thirty times more powerful”

Matt Damon did not appear in the BOURNE LEGACY (the most recent in the series) having it suffer severely at the box-office. 

Now in an effort to recoup these financial losses he’s back bigger and better than ever with a Global phenomena of a multi-mega million dollar marketing campaign, this is where we come in with our (i) Communication (ii) Participation (iii) Anticipation.

JASON BOURNE – “You know his name” was released in cinemas nationwide on July 28th, this gives you a full three weeks for “Communication”.  

Tell your local media (Radio, newspaper & television) how you travelled to Melbourne to train KRAV MAGA with everyone that came here from all over Australia and how Richard Norton had just returned from overseas and presented an amazing KRAV MAGA seminar designed for ‘survival against a grappler’.

Give them your action photos you had taken with all of us. 

Tell your students to tell everybody they know about the connection to KRAV MAGA & JASON BOURNE (Matt Damon) with reference to www.bjma.biz here we will support everything with good quality photos & video & upcoming interviews that all of you can download and pass on…

STAY TUNED FOR TIPS ON

(ii) PARTICIPATION

(iii) ANTICIPATION

COMING SOON